It’s only been nine months since Kendrick Lamar and his insanely talented Black Hippy compatriots (Schoolboy Q, Ab-Soul, Jay Rock) signed a joint venture deal with Interscope Records and Aftermath Entertainment. But there’s little doubt the deal signals a sea change for the tight collective. Rapper Kendrick Lamar Takes on the City, the City of Compton – Paper Magazine – 11/2/12