Holy Shit! A Major Lazer “Keep it Goin’ Louder” Video Exists?

more about “Major Lazer- “Keep It Goin Louder” on…“, posted with vodpod

For the first 7.5 seconds of Major Lazer’s video for the dancehall-dub by way of Billboard Hot 100 fever dream that is “Keep it Goin’ Louder,” off this year’s Guns Don’t Kill People, Lazers Do, all seems to be up to code with the Hip-hop Club Scene Video Cliche Mandate/Doctrine of 2004(that’s on the books, believe me), a bill that was authored and vehmently championed by the distinguished gentleman from New York, Cam’ron.

Ten seconds into the video, however, is a completely different story.  That story is one filled with human hybrid cartoon zombies and evil, gravity-defying cartoon blowfish dancing, nay REVELING, with their normal hip hop club counterparts as Switch, Diplo  and the crooning, auto-tuned, double trouble combo of Ricky Blaze and Nina Sky slowly melt minds.

This unholy (yet ridiculously stupid awesome) dance scene reaches a frenzy pitch just as Major Lazer himself saves the day and eviscerates all the cartoon zombie-dancehall human hybrids with his towering speakers of kalidescopic light and general bad-assery.

That description (which I’m surprised I could even write) doesn’t come close to the real thing.  Guns Don’t Kill People is my favorite party album of the year for a reason.

Major Lazer – Keep it Goin’ Louder (feat. Nina Sky & Ricky Blaze)

Diplo melts some Pittsburgh minds

diplo_02So yes, the plucky women of Nakturnal, an all-female entertainment agency hell-bent on merging cutting edge night life with the corporate community, managed to wrangle one of the most important, prolific, party-charging DJ’s in the entire world to rock arguably the city’s cheesiest night club, Diesel, this past Thursday night with unparalleled results.

The man known as Diplo (a.k.a. Thomas Welsey Pentz, Philadelphia-based DJ, producer, and songwriter) put on a master class of mashup beat making for a city spoiled with talented, upstart laptop artists (Girl Talk and Discuss among others).  He casually manipulated a thunderously vibrant sonic narrative for a motley crew of sweat drenched indie kids, frat boy gawkers, greased up clubbers, and rap video cliches that, by the end of the night, were throwing up their “hand” guns in complete unison for the violent, felony laden chorus of this distinguished DJ’s most famous opus, M.I.A.’s “Paper Planes.” Continue reading

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